Our Story

The Opinions Unlimited Family

Impulse Survey of Moderators designated Opinions Unlimited, Houston, Texas, a “Top Ten Facility Worldwide” for the six years awarded; a “Ten Year Honor Roll” honoree; overall “Top Rated” since inception; and, the highest rated focus group facility and services in Texas for three years.

Industry Associations
  • IA – Insights Association formed 2016 by MRA and CASRO
  • QRCA – Qualitative Research Consultants Association since 1986 (www.qrca.org)
  • West Houston Chamber of Commerce (Houston)
Our founder and president, Anndel Martin, has served on the boards of several industry associations. She is a past-president of the Marketing Research Association and past-secretary of the Council for Marketing Research (merged with the MRA in 2009). In the past Anndel was the recipient of MRA’s highest honor, the Distinguished Service Award. She has spearheaded many industry initiatives and has been a frequent contributor to industry publications. Anndel is also an accomplished Qualitative Consultant.
Andy Martin, Ph.D., specializes in quantitative research – from human factors to segmentation, and everything in between. As a doctor of Psychology, Andy practiced in the armed forces and academia before discovering marketing research 25 years ago.
On a personal note, Anndel and Andy are passionate about their nine grandkids, restoring vintage LBC’s (little British cars), and their award-winning wines from their Texas High Plains vineyard that Andy began planting over 35 years ago.