Our Story

Texans who know Texas!

Anndel Martin, an accomplished Qualitative Consultant, honed her skills while associated with Burke Custom Research in Cincinnati. Andrew S. Martin, a doctor of Psychology, specializes in quantitative research grounded in the armed forces and academia prior to marketing research.  Opinions Unlimited focus group facility and services achieved legendary status under the 20+ year management of Kim Spain, Jerry Weeks, Corey Mueller, and Angela Clark.

World class qualitative facility and services established in Houston, Texas 

The Impulse Survey of Focus Facilities by Moderators, an independent survey published annually, recognized Opinions Unlimited with the following awards:

  • Consistently “Top Rated” and one of the highest rated focus facilities and recruiting services in Texas
  • Top Ten Facility Worldwide” (every year this award was bestowed)
  • Ten Year Top Rated Honor Roll” (Less than 5% of U.S. facilities qualified)

Industry Associations

  • Insights Association (IA) formed in 2016 when the Marketing Research Association (MRA) and Council of American Survey Research Organizations (CASRO) merged (www.insightsassociation.org)
  • Qualitative Research Consultants Association (QRCA). Member since 1986 (www.qrca.org)
Service and Awards

Our founder and president, Anndel Martin was a MRA member 1980 - 2015. She served six years on the MRA Board of Directors, including president, and as secretary of the Board of Council of Marketing and Opinion Research (CMOR). She received MRA’s highest honor, the Distinguished Service Award, as a result of her leadership and service to the industry.

Andy Martin, Ph.D., specializes in quantitative research – from human factors to segmentation, and everything in between. As a doctor of Psychology, Andy practiced in the armed forces and academia before discovering marketing research 25 years ago.

Anndel and Andy restore vintage LBC’s (little British cars) and grow award-winning wines at their Texas High Plains vineyard, established by Andy in 1976.