Our Story





We are Texans who know Texas!

An accomplished Qualitative Consultant, our founder and president Anndel Martin honed her skills while associated with Burke Custom Research in Cincinnati. Anndel served six years on the Marketing Research Association (MRA) Board of Directors, including president, and as secretary of the Board of Council of Marketing and Opinion Research (CMOR). She received MRA’s highest honor, the Distinguished Service Award, as a result of her leadership and service to the industry.

Andrew S. Martin, a doctor of Psychology, specializes in quantitative research grounded in 25 years with the armed forces and academia prior to marketing research.

Opinions Unlimited’s focus group facility and services established in 1996 in Houston Texas, has achieved legendary status under the 20+ year management of Kim Spain, Jerry Weeks, Corey Mueller, and Angela Clark.

Impulse Survey Recognition

The Impulse Survey of Focus Facilities by Moderators, an independent survey published annually, recognized Opinions Unlimited with the following awards:

  • Consistently “Top Rated” and one of the highest rated focus facilities and recruiting services in Texas
  • Top Ten Facility Worldwide” (every year this award was bestowed)
  • Ten Year Top Rated Honor Roll” (Less than 5% of U.S. facilities qualified)

Industry Associations

  • Insights Association (IA). Member since 1980. Formed in 2016 when the Marketing Research Association (MRA) and Council of American Survey Research Organizations (CASRO) merged (www.insightsassociation.org)
  • Qualitative Research Consultants Association (QRCA). Member since 1986 (www.qrca.org)

Andy and Anndel restore vintage LBC’s (little British cars) and grow award-winning wines at their Texas High Plains vineyard established by Andy in 1976.

Anndel and Andy in their restored 1959 Triumph TR3 enjoying their award-winning Texas High Plains Carignane