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 The proud employees and owners of
Opinions Unlimited want to thank you for visiting our site and considering
us to help you solve your most challenging marketing and strategic issues!
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Opinions Unlimited is a family-owned and operated
company. Anndel Hodges Martin and her father, J.B. McCarley, founded the
company in 1979. In 1988, Andy Martin, Ph.D., joined Anndel to establish a
full-service marketing research firm offering custom qualitative and
quantitative research design, data collection and analysis services. In
1995, they established a highly regarded focus facility in Houston, Texas.
In 2005, they took their award-winning concept and opened a facility in
Dallas.
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In addition to Anndel, a qualitative consultant, and
Andy, a quantitative researcher, there are other members of our team making
sure that no detail is too small and no study is too complex. They
include: Dale Hanks, Kim Spain, and Rae Lynn Blumrick.
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A quick overview of the marketing research services
& specialties we have available:
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Assistance with problem
definition and direction of the research
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Assistance with study design,
questionnaire construction, sampling, data tabulation, and statistical
analysis
(all quantitative methods, including online)
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Moderating and analysis of
focus groups and depth interviews
(traditional and online)
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Project management and
coordination
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Focus Group Facilities in
Texas:
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Houston - #1 in Houston and "Top
Rated" Worldwide since opening in 1995;
(see Impulse Survey)
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Dallas - New Facility. We have a long
history of recruiting in Dallas and other Texas' markets (see Impulse Survey)
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Recruiting (local and
national)
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Telephone interviewing and
customer care from our 50-station CATI-equipped Call Center
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Spanish-speaking bi-lingual
interviewing, recruiting and moderating
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One-stop shop for litigation
research logistics, facilities, A/V and recruiting
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Online bulletin board
technology for focus groups or IDI's
(we set up and host your study, recruit, and train your moderator)
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Our commitment to
the industry:
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We are actively involved in the
marketing research industry and local civic organizations because we
believe it is important to embrace and promote the highest level of
integrity and professionalism possible. We are members of:
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